"More than a brand, we are a lifestyle, inspired and driven by the determination and will to win."

Founded in Florianopolis, Brazil, in 2007, Labellamafia is a brand that represents 100% made in Brazil, high performance and unique style of active wear also known as athleisure wear. With its authentic concept of creating exclusive products defined by high quality fabrics, technology and smart design, the brand has achieved tremendous success coupled with rapid expansion. The brand mantra of “Fitness Is Everywhere” has taken Brazil by storm. Today, the brand is recognized internationally as the biggest women’s fashion fitness brand from Latin America.

Women who represent the Labellamafia lifestyle are goal driven, strong personalities. They live the healthy lifestyle and they don’t give up. These are women who take care of their body and mind. They know what they want and where they want to be. They are the Labellamafia #hardcoreladies for life!

Alice Matos, Brazillian athlete and fitness icon is the face of Labellamafia. Partnering with Giulliano Puga, they are the brand owners and the people who give personality to the brand.

Labellamafia has overcome many challenges and came a long way to be where it is today. It has made its way in fashion history and is now a reference in active wear. The brand is present in more than 40 countries with 948 authorized point of sale and over 250 point of sale globally. Labellamafia dominates the market with its originality and influence. Hitting major market positioning, the brand keeps on growing and moving forward to a greater global expansion.

Now serving Singapore, Indonesia and Malaysia via Labellamafia.sg.

This is just the beginning, Labellamafia is taking over.


Contact us if you wish to be a part of our Reseller Program here in Asia.